Li Bingbing to star in Gucci's new eyewear ad campaign

07/02/2013
LI BING BING TO STAR IN GUCCI’S NEW EYEWEAR AD CAMPAIGN

Gucci is pleased to announce its new eyewear campaign featuring actress Li Bingbing. The portrait, shot by Solve Sundsbo conveys a strong yet minimalist aesthetic feel, true to Gucci’s luxury codes.

The beauty and elegance of Li Bingbing highlights the sophisticated femininity of these unique sunglasses (GG3623/K/S). These softly rounded sunglasses feature Guccissima leather covered temples bearing the “Gucci” metal signature logo. The sunglasses come in two sophisticated colour shades: gloss black with black leather and shaded grey lenses and brown with black leather and shaded brown lenses.

The glasses are available in International and Asian
Fit versions.

The campaign will debut from February 2013 across the Asia Pacific region.

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (411 DOS as of September 2012) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit www.gucci.com
Last update: 07/02/2013, 17:39